Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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Comparative Analysis of Luxury Brands-Take Louis Vuitton and Burberry as Examples

Authors
Yilin Yan1, *
1Hefei No. 1 Secondary School, Canada British Columbia, Anhui, 230091, China
*Corresponding author. Email: 1700210734@stu.sqxy.edu.cn
Corresponding Author
Yilin Yan
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-246-0_35How to use a DOI?
Keywords
Comparative Analysis; Luxury Brands; LV; Burberry
Abstract

For hundreds of years, people worldwide have been consuming luxury goods. With the in-depth implementation of world economic integration, people’s consumption power is constantly improving, including those in less developed countries and regions. Coupled with the continuous increase in population and the change of consumption concept, more and more people have begun to enjoy Luxury goods. As a result, luxury brands start to lose no time entering more markets, unexpectedly achieving great success. But at the same time, with the improvement of economic level and consumption level, and though consumers are becoming more and more rational, product homogenization is becoming more and more serious. So even Luxury products cannot meet the requirements of consumers, and consumers attach much more attention to the image of products and their symbolic function when shopping. Based on these factors and according to the definition and characteristics of luxury brands in academic circles, this paper uses the brand theory to discuss the brand history and concept of LV and Burberry and draws a conclusion that LV is more significant to provide suggestions for other Luxury goods and everyday consumer goods than Burberry.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 September 2023
ISBN
10.2991/978-94-6463-246-0_35
ISSN
2352-5428
DOI
10.2991/978-94-6463-246-0_35How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yilin Yan
PY  - 2023
DA  - 2023/09/26
TI  - Comparative Analysis of Luxury Brands-Take Louis Vuitton and Burberry as Examples
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 285
EP  - 292
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_35
DO  - 10.2991/978-94-6463-246-0_35
ID  - Yan2023
ER  -