Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)

Research on The Design of Xiamen’s Urban Visual Identity System

Authors
Wen Zhu
Corresponding Author
Wen Zhu
Available Online December 2018.
DOI
https://doi.org/10.2991/icedem-18.2018.56How to use a DOI?
Keywords
City identity; Xiamen; Urban visual identity; Urban positioning
Abstract
As a visual communication design of urban brand, urban visual identity is widely used in today's society. Starting with the Xiamen’s urban identity design, this paper deduces the Xiamen’s urban identity design through analyzing the cultural connotation and orientation of Xiamen. Furthermore, it puts forward that the Xiamen’s urban identity design plays an effective role in urban identity propaganda.
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Proceedings
2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-642-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/icedem-18.2018.56How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wen Zhu
PY  - 2018/12
DA  - 2018/12
TI  - Research on The Design of Xiamen’s Urban Visual Identity System
BT  - 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
PB  - Atlantis Press
SP  - 222
EP  - 225
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-18.2018.56
DO  - https://doi.org/10.2991/icedem-18.2018.56
ID  - Zhu2018/12
ER  -