Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)

On Localization Strategies of E-C Trademark Translation

Authors
Qian Li
Corresponding Author
Qian Li
Available Online June 2018.
DOI
10.2991/iceemr-18.2018.162How to use a DOI?
Keywords
E-C Trademark Translation, Sino-western Cultural Differences, Localization Strategy
Abstract

Trademark, as the identity of products, plays a very significant role in international trade. This thesis probes into problems and their roots in the process of E-C trademark translation, and tries to put forward some practical solutions to these problems based on the localization strategy of Skopostheory, thus not only helping us Chinese better understand the English trademarks, but giving some clues to the C-E trademark translation of Chinese enterprises in their going-global strategy and their attempts to capture the markets of English-speaking countries.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
10.2991/iceemr-18.2018.162
ISSN
2352-5398
DOI
10.2991/iceemr-18.2018.162How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qian Li
PY  - 2018/06
DA  - 2018/06
TI  - On Localization Strategies of E-C Trademark Translation
BT  - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
PB  - Atlantis Press
SP  - 677
EP  - 681
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-18.2018.162
DO  - 10.2991/iceemr-18.2018.162
ID  - Li2018/06
ER  -