Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)

Research on the Influence of Website Characteristics on Consumers' Impulsive Purchase Intention

Authors
Shengnan Liu, Liang Xiao
Corresponding Author
Shengnan Liu
Available Online June 2018.
DOI
10.2991/iceemr-18.2018.176How to use a DOI?
Keywords
website characteristics, pleasure, arousal, online impulse buying intention
Abstract

This article explores the factors that influence the impulse buying intention of mobile cross-border imported e-commerce platform consumers based on the theories of environmental psychology and impulsive buying. The website characteristics of the mobile cross-border imported e-commerce platform are classified into economical, personalized, socialized and interesting by combining with previous research. The consumer’ sentiment is divided into pleasure and arousal. 15 relevant hypotheses are proposed through theoretical derivation to build a conceptual model of consumers’ impulse buying intention of mobile cross-border imported e-commerce platform, which provides a theoretical basis for follow-up empirical research.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
10.2991/iceemr-18.2018.176
ISSN
2352-5398
DOI
10.2991/iceemr-18.2018.176How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shengnan Liu
AU  - Liang Xiao
PY  - 2018/06
DA  - 2018/06
TI  - Research on the Influence of Website Characteristics on Consumers' Impulsive Purchase Intention
BT  - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
PB  - Atlantis Press
SP  - 743
EP  - 748
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-18.2018.176
DO  - 10.2991/iceemr-18.2018.176
ID  - Liu2018/06
ER  -