Research on the Construction of Tea Marketing Information Service Platform of Shaanxi Province Under the Background of “Internet +”

DOI

10.2991/assehr.k.191221.007How to use a DOI?

Keywords

Tea Marketing, Information Platform, Internet +, SWOT Method

Abstract

The necessity of the construction of Shaanxi tea marketing service platform is analyzed by the SWOT method in the paper. The purpose of the work is to design the overall framework of the “Internet + tea products” marketing service system guarantee platform. Relying on the network platform provided by the Internet, it can promote the informatization of traditional tea production, operation, and management. It can also improve the competitiveness of modern tea farmers in Shaanxi Province.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Sun*
AU  - Mengjia Yao
AU  - Mengjing Wang
AU  - Fan Yu
PY  - 2019
DA  - 2019/12/30
TI  - Research on the Construction of Tea Marketing Information Service Platform of Shaanxi Province Under the Background of “Internet +”
BT  - Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019)
PB  - Atlantis Press
SP  - 28
EP  - 30
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191221.007
DO  - 10.2991/assehr.k.191221.007
ID  - Sun*2019
ER  -