Thematic Mapping and Element Expression on Logo of Catering Enterprises in China

DOI

10.2991/iceemt-16.2016.21How to use a DOI?

Keywords

Logo of catering enterprises, Logo design, Thematic mapping, Corporate culture, Cultural connotations

Abstract

Research on the logo of catering enterprises, with enterprise culture, traditional culture, environmental characteristics, characteristics of products as the theme positioning, and in-depth analysis of Characteristics, elements use and expression on Logo of catering enterprises. The results show that: Logo of catering enterprises should pay attention to the innovative application of Chinese traditional pattern, mining the cultural implications behind the traditional patterns, through the modern design thinking and computer technology for processing and refining, create the distinctive corporate image, reflect the social life and cultural connotation.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Meng
AU  - Bing Liu
PY  - 2016/08
DA  - 2016/08
TI  - Thematic Mapping and Element Expression on Logo of Catering Enterprises in China
BT  - Proceedings of the 2016 International Conference on Education, E-learning and Management Technology
PB  - Atlantis Press
SP  - 108
EP  - 113
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemt-16.2016.21
DO  - 10.2991/iceemt-16.2016.21
ID  - Meng2016/08
ER  -