Proceedings of the 2016 International Conference on Education, E-learning and Management Technology

Thematic Mapping and Element Expression on Logo of Catering Enterprises in China

Authors
Jing Meng, Bing Liu
Corresponding Author
Jing Meng
Available Online August 2016.
DOI
https://doi.org/10.2991/iceemt-16.2016.21How to use a DOI?
Keywords
Logo of catering enterprises, Logo design, Thematic mapping, Corporate culture, Cultural connotations
Abstract
Research on the logo of catering enterprises, with enterprise culture, traditional culture, environmental characteristics, characteristics of products as the theme positioning, and in-depth analysis of Characteristics, elements use and expression on Logo of catering enterprises. The results show that: Logo of catering enterprises should pay attention to the innovative application of Chinese traditional pattern, mining the cultural implications behind the traditional patterns, through the modern design thinking and computer technology for processing and refining, create the distinctive corporate image, reflect the social life and cultural connotation.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Jing Meng
AU  - Bing Liu
PY  - 2016/08
DA  - 2016/08
TI  - Thematic Mapping and Element Expression on Logo of Catering Enterprises in China
BT  - 2016 International Conference on Education, E-learning and Management Technology
PB  - Atlantis Press
UR  - https://doi.org/10.2991/iceemt-16.2016.21
DO  - https://doi.org/10.2991/iceemt-16.2016.21
ID  - Meng2016/08
ER  -