Thematic Mapping and Element Expression on Logo of Catering Enterprises in China
Jing Meng, Bing Liu
Available Online August 2016.
- https://doi.org/10.2991/iceemt-16.2016.21How to use a DOI?
- Logo of catering enterprises, Logo design, Thematic mapping, Corporate culture, Cultural connotations
- Research on the logo of catering enterprises, with enterprise culture, traditional culture, environmental characteristics, characteristics of products as the theme positioning, and in-depth analysis of Characteristics, elements use and expression on Logo of catering enterprises. The results show that: Logo of catering enterprises should pay attention to the innovative application of Chinese traditional pattern, mining the cultural implications behind the traditional patterns, through the modern design thinking and computer technology for processing and refining, create the distinctive corporate image, reflect the social life and cultural connotation.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jing Meng AU - Bing Liu PY - 2016/08 DA - 2016/08 TI - Thematic Mapping and Element Expression on Logo of Catering Enterprises in China PB - Atlantis Press SP - 108 EP - 113 SN - 2352-5398 UR - https://doi.org/10.2991/iceemt-16.2016.21 DO - https://doi.org/10.2991/iceemt-16.2016.21 ID - Meng2016/08 ER -