Business Model Innovation of China's Third Party Shopping Guide Platform
Fang Gao, Xin Zhao
Available Online August 2016.
- https://doi.org/10.2991/iceemt-16.2016.125How to use a DOI?
- Business model, rebate, innovation, marketing strategy
- In the constantly changing Internet era, China's e-commerce industry is booming, online shopping channels are also constantly amplified. In the face of fierce competition, the third party shopping guide platform business model innovation is imperative. This paper focuses on the third party shopping guide platform business model innovation research, the paper comprehensively describes the business model development course and the definitions, classification, business model innovation theory, the latest research results, the development of domestic third party shopping platform and existing problems by integrating and sorting out the existing literature. Based on the relevant theory, put forward the domestic third party shopping guide platform business model innovation strategy.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fang Gao AU - Xin Zhao PY - 2016/08 DA - 2016/08 TI - Business Model Innovation of China's Third Party Shopping Guide Platform PB - Atlantis Press SP - 648 EP - 653 SN - 2352-5398 UR - https://doi.org/10.2991/iceemt-16.2016.125 DO - https://doi.org/10.2991/iceemt-16.2016.125 ID - Gao2016/08 ER -