Business Model Innovation of China's Third Party Shopping Guide Platform
- Fang Gao, Xin Zhao
- Corresponding Author
- Fang Gao
Available Online August 2016.
- https://doi.org/10.2991/iceemt-16.2016.125How to use a DOI?
- Business model, rebate, innovation, marketing strategy
- In the constantly changing Internet era, China's e-commerce industry is booming, online shopping channels are also constantly amplified. In the face of fierce competition, the third party shopping guide platform business model innovation is imperative. This paper focuses on the third party shopping guide platform business model innovation research, the paper comprehensively describes the business model development course and the definitions, classification, business model innovation theory, the latest research results, the development of domestic third party shopping platform and existing problems by integrating and sorting out the existing literature. Based on the relevant theory, put forward the domestic third party shopping guide platform business model innovation strategy.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fang Gao AU - Xin Zhao PY - 2016/08 DA - 2016/08 TI - Business Model Innovation of China's Third Party Shopping Guide Platform BT - 2016 International Conference on Education, E-learning and Management Technology PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/iceemt-16.2016.125 DO - https://doi.org/10.2991/iceemt-16.2016.125 ID - Gao2016/08 ER -