Packaging and Brand Label Training in Karak Home Industry, Kalijirak

DOI

10.2991/assehr.k.211014.009How to use a DOI?

Keywords

Home industry, Packaging, Label, Promotion

Abstract

Community Service Activities were carried out in Talang Kalijirak Village, Tasikmadu Karanganyar. In the village, there is a home industry that produces Karak. Sriwahyuni, a person with a disability, is one of the perpetrators of the home industry. Karak’s production business aims to increase income. Based on the observations, the problems faced by partners in marketing their products are: (1) poor product packaging; (2) no product brand/label; (3) less effective marketing system. The solutions to this problem are: (1) assisting partners in the packaging process; (2) assist in the creation of visually appealing labels (3) assisting partner in promotion by displaying banners. The expected result of all PKM activities is an increase in the number of customers from Partners. Community Service Activities are proven to have provided benefits for Partners. For example, improving product packaging with plastic materials that are stronger and more hygienic, products already have the YU-SI Brand, and on product labels, the composition of ingredients and call orders are listed. In the future, these products are expected to compete in the market and increase sales.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fadjar Harimurti
AU  - Bambang Widarno
PY  - 2021
DA  - 2021/10/16
TI  - Packaging and Brand Label Training in Karak Home Industry, Kalijirak
BT  - Proceedings of the International Conference on Environmental and Energy Policy (ICEEP 2021)
PB  - Atlantis Press
SP  - 35
EP  - 38
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211014.009
DO  - 10.2991/assehr.k.211014.009
ID  - Harimurti2021
ER  -