Proceedings of the 2019 2nd International Conference on Education, Economics and Social Science (ICEESS 2019)

<Previous Article In Volume
Next Article In Volume>

English-Medium Instruction for the B&R Students in Chinese Universities: A Nation Branding Perspective

Authors
Zhijun Yan, Jun Wen, Yongjian Zong
Corresponding Author
Jun Wen
Available Online October 2019.
DOI
10.2991/iceess-19.2019.3How to use a DOI?
Keywords
Nation branding, English-medium instruction (EMI), B&R students, Internationalization of higher education, Chinese universities
Abstract

Nation branding has remained both a heated topic and an international tendency over years. As an endeavor to promote the international image and reputation of a country, nation branding is a multifaceted cause involving a host of domestic stakeholders, among which the higher education institutions play an ever increasingly important role. With its economic and social achievements in recent years, nation branding is also needed by China. For a long time, the function of Chinese universities in nation branding was indirect and marginal, but the Belt & Road Initiative as well as the drive for internationalization of higher education have altered this situation. However, due to language barriers, the universities’ potential in nation branding has so far not been fully tapped. This paper argues that a wide and quality application of English-medium instruction in the teaching of academic subjects for the B&R students could substantially enhance the universities’ role in promoting Brand China. Based on the interpretation and analysis, policy implications are discussed accordingly.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2019 2nd International Conference on Education, Economics and Social Science (ICEESS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
10.2991/iceess-19.2019.3
ISSN
2352-5398
DOI
10.2991/iceess-19.2019.3How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Zhijun Yan
AU  - Jun Wen
AU  - Yongjian Zong
PY  - 2019/10
DA  - 2019/10
TI  - English-Medium Instruction for the B&R Students in Chinese Universities: A Nation Branding Perspective
BT  - Proceedings of the 2019 2nd International Conference on Education, Economics and Social Science (ICEESS 2019)
PB  - Atlantis Press
SP  - 8
EP  - 12
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceess-19.2019.3
DO  - 10.2991/iceess-19.2019.3
ID  - Yan2019/10
ER  -