Research on Consumer Buying Behavior and Satisfaction Based on Fans Economy
Available Online November 2017.
- https://doi.org/10.2991/iceiss-17.2017.13How to use a DOI?
- Fans economy; Consumer buying behavior; Satisfaction
- With the continuous development of the times, fans economy emerges unexpectedly. Fans economy, the hot issue in the context of new era, is right at the rapid development. Based on fans economy, fans are consumers and their buying behavior satisfaction is the key to fans economy. Judging from fans' buying behaviors, quite a lot of factors influence their satisfaction. Only when enterprises have a comprehensive grasp of these factors can they develop more scientific and reasonable strategies. The paper researches into the factors that influence consumer buying behavior satisfaction and comprehensively adopts the methods of literature research, comparative research and investigation. Based on improving consumer buying behavior satisfaction, the paper defines fans economy and satisfaction, which are two core concepts, and discusses the factors that influence the consumer buying behavior, and then comprehensively analyzes the factors that influence consumer buying behavior satisfaction and ultimately puts forward the strategies on improving consumer buying behavior satisfaction.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuxuan Zhang PY - 2017/11 DA - 2017/11 TI - Research on Consumer Buying Behavior and Satisfaction Based on Fans Economy BT - International Conference on Education Innovation and Social Science (ICEISS 2017) PB - Atlantis Press SP - 51 EP - 56 SN - 2352-5398 UR - https://doi.org/10.2991/iceiss-17.2017.13 DO - https://doi.org/10.2991/iceiss-17.2017.13 ID - Zhang2017/11 ER -