Analysis of Brand Loyalty Under the Network Environment - Take Anhui Three Squirrels E-commerce Limited Company for Instance

DOI

10.2991/iceiss-17.2017.41How to use a DOI?

Keywords

Internet thinking; Individual consumption; Brand loyalty; Three Squirrels

Abstract

The rapid development of the Internet makes online shopping become one of the main ways for people to go shopping, mobile online shopping becomes the people's first choice for its convenience. The online consumers' shopping habits and shopping styles are changing day by day, as a result, if an enterprise want to win in the fierce competition, it must pay attention to brand management and build brand loyalty among consumers in order to acquire trusts and supports from them. This research take Three Squirrels as the object of study, aiming to learn something good and find out its shortcomings from the process of which the enterprise constructs brand loyalty by studying the present situation of the enterprise under the environment of network. Finally, this paper brings forward some countermeasures and advises to cultivate consumer brand loyalty.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Zhang
PY  - 2017/11
DA  - 2017/11
TI  - Analysis of Brand Loyalty Under the Network Environment - Take Anhui Three Squirrels E-commerce Limited Company for Instance
BT  - Proceedings of the International Conference on Education Innovation and Social Science (ICEISS 2017)
PB  - Atlantis Press
SP  - 166
EP  - 169
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-17.2017.41
DO  - 10.2991/iceiss-17.2017.41
ID  - Zhang2017/11
ER  -