The Effect of Object Color Tones on Emotions

DOI

10.2991/assehr.k.220131.014How to use a DOI?

Keywords

Color tone; Emotion; Cool-tone; Warm-tone

Abstract

The effect of color on emotions has always been significant in many fields such as advertising and communication. In order to verify the influence of colors on emotions, this study divides colors into warm and cold tones, and emotions are divided into positive emotions and negative emotions. In this study, a program written by PsychoPy was used to show the participants four pictures. This study collected the emotional scores of the participants after viewing the pictures and compared and analyzed the influence of the two tones on different emotions. The experimental results show that when the content of the experiment is red or yellow, the participants are more likely to have positive emotions, and when the content of the experiment is blue or green, they are more likely to have negative emotions.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zimeng Chen
AU  - Xiangrong Meng
AU  - Zhiyu Yao
PY  - 2022
DA  - 2022/02/01
TI  - The Effect of Object Color Tones on Emotions
BT  - Proceedings of the 2021 International Conference on Education, Language and Art (ICELA 2021)
PB  - Atlantis Press
SP  - 75
EP  - 78
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220131.014
DO  - 10.2991/assehr.k.220131.014
ID  - Chen2022
ER  -