The Promotion of Chinese Traditional Culture on the Development of Graphic Design

DOI

10.2991/icelaic-15.2016.117How to use a DOI?

Keywords

traditional culture; graphic design; promotion; development

Abstract

Graphic design needs to develop to the digitization. Advanced technology has brought us a lot of convenience; meanwhile it has increased requirements for graphic design. The graphic design in information times is very different from traditional design in information carrier, communication style, expression techniques and other aspects. The appearance of internet page design provides a better space for designers to play their creation ability, and at same time it transforms the static design into dynamic design. Therefore, it puts forward higher requirements for design on the aspects, such as using image, text, sound, animation and other things to establish links and highlighting artistry of design in digital space. And graphic design works are more rich and varied in information times. We should thoroughly understand and inherit Chinese culture, strengthen international dialogue and exchange, absorb the essence of foreign culture to update our own design ideas, develop graphic design culture with Chinese characteristics in a creative manner, and finally promote the localization and internationalization of Chinese graphic design.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yaojie Guo
PY  - 2015/11
DA  - 2015/11
TI  - The Promotion of Chinese Traditional Culture on the Development of Graphic Design
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 461
EP  - 463
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.117
DO  - 10.2991/icelaic-15.2016.117
ID  - Guo2015/11
ER  -