Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

Research on Originality of Visual Illusion in Packaging Design

Authors
Xiaoli Fan
Corresponding Author
Xiaoli Fan
Available Online November 2015.
DOI
https://doi.org/10.2991/icelaic-15.2016.123How to use a DOI?
Keywords
visual illusion; packaging design; originality
Abstract
Packaging design is primarily a kind of artistic form that focuses on visual phenomenon. While as a kind of special form of visual phenomenon, visual illusion provides packaging design with broader creative space. It is easy to use visual illusion in packaging design to attract consumers’ attention, highlight characters of products, which have good functions of sales promotion.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xiaoli Fan
PY  - 2015/11
DA  - 2015/11
TI  - Research on Originality of Visual Illusion in Packaging Design
BT  - 2015 2nd International Conference on Education, Language, Art and Intercultural Communication (ICELAIC-15)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icelaic-15.2016.123
DO  - https://doi.org/10.2991/icelaic-15.2016.123
ID  - Fan2015/11
ER  -