Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

Research on advertising art in New Media Era

Authors
Mingzhen Zhou
Corresponding Author
Mingzhen Zhou
Available Online November 2015.
DOI
https://doi.org/10.2991/icelaic-15.2016.140How to use a DOI?
Keywords
new media advertising; art features; development strategy
Abstract
In the era of new media, due to the emergence of digital and network technology, new media advertising propagation mode represented by networks, mobile TV, mobile phones is produced and develops in amazing speed. In this trend, how the advertising planners or enterprise to stay clear-minded, get a clear understanding of the situation, analyze and study the advertising art accurately, make the most suitable advertising planning and transmission mode, is particularly important. This article is aimed at analyzing the development and present situation of new media advertising through the discussion of new media and new media advertising features and puts forward the strategy of advertising enterprise innovation management based on the main problems of the new media advertising. This article also discussed how advertisers survive and develop in the big waves of new media era.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Mingzhen Zhou
PY  - 2015/11
DA  - 2015/11
TI  - Research on advertising art in New Media Era
BT  - 2015 2nd International Conference on Education, Language, Art and Intercultural Communication (ICELAIC-15)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.140
DO  - https://doi.org/10.2991/icelaic-15.2016.140
ID  - Zhou2015/11
ER  -