A Brief Analysis on the Application of Calligraphy in Package Design

DOI

10.2991/icelaic-15.2016.152How to use a DOI?

Keywords

calligraphy; package design; manifestation form

Abstract

Calligraphy is an abstract art, plays an important part in package design. The application of calligraphy in package design is also decided by its nature and characteristics. Therefore, to apply calligraphy in package design properly, package designers must experience life deeply and value investigation to cultivate artistic culture. Only in this way can we rich their design conception and design language, and make our works more charming.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuanyuan Cai
PY  - 2015/11
DA  - 2015/11
TI  - A Brief Analysis on the Application of Calligraphy in Package Design
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 587
EP  - 588
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.152
DO  - 10.2991/icelaic-15.2016.152
ID  - Cai2015/11
ER  -