Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

Research on Sustainable Development of Folk Culture Industry in Henan

Authors
Bianling Zhang
Corresponding Author
Bianling Zhang
Available Online November 2015.
DOI
https://doi.org/10.2991/icelaic-15.2016.183How to use a DOI?
Keywords
Henan folk custom; culture; industry; development
Abstract
Henan province has a long history, rich folk culture resources. The forms of folk culture are diversified. But in terms of the development strength of Henan folk culture resources, it starts relatively late on the whole and the development is at an early stage. It hasn’t formed regional bands. Problems are very prominent, such as no obvious brand advantage of folk products, small industry scale, low resources conversion rate, lack of innovation and talents. In order to realize benign development of Henan folk culture industry, it is necessary to use advanced regional culture idea, implement the combination of brand strategy and creation of creative industry of folk culture, integrate available resources, build the market of Henan folk culture industry and excavate innovative approaches to promote the development of folk culture industry.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Bianling Zhang
PY  - 2015/11
DA  - 2015/11
TI  - Research on Sustainable Development of Folk Culture Industry in Henan
BT  - 2015 2nd International Conference on Education, Language, Art and Intercultural Communication (ICELAIC-15)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.183
DO  - https://doi.org/10.2991/icelaic-15.2016.183
ID  - Zhang2015/11
ER  -