Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)

Study on the "Task-Oriented" Teaching Reform of Vocational Pharmaceutical Marketing Courses

Authors
Quanli Wu
Corresponding Author
Quanli Wu
Available Online December 2016.
DOI
10.2991/icelaic-16.2017.2How to use a DOI?
Keywords
task-oriented; marketing; course
Abstract

The pharmaceutical marketing course is one of the most important contents to realize the objective of professional talents cultivation in medicines and drugs, and the course construction has been generally concerned by all colleges. However, due to the late starting of the course construction and the special industry background, the current course teaching efficiency still remains to be improved and the "task-oriented" teaching reform should be practically deepened so as to effectively realize the functional objectives of courses.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2016
ISBN
978-94-6252-292-3
ISSN
2352-5398
DOI
10.2991/icelaic-16.2017.2How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Quanli Wu
PY  - 2016/12
DA  - 2016/12
TI  - Study on the "Task-Oriented" Teaching Reform of Vocational Pharmaceutical Marketing Courses
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 5
EP  - 7
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.2
DO  - 10.2991/icelaic-16.2017.2
ID  - Wu2016/12
ER  -