Analysis and Research on Specialty Packaging Design under Central Plain Culture

DOI

10.2991/icelaic-16.2017.98How to use a DOI?

Keywords

Central Plain; specialty; packaging design

Abstract

The land of China is rich in natural resources with each region having a variety of local specialties. Taking the specialties of Henan, which is located in the Central Plains, as an example, they are really good, but haven't received corresponding market position, and specialty packaging design does not obtain good results in terms of its role in promotion. With the increasingly fierce market competition, Henan specialty will face greater opportunities and challenges. I propose the question about specialty packaging design based on outlining Central Plain Culture and Henan specialty packaging design, to discusses specialty packaging future for the formation of packaging design brand.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhenpeng Zhao
PY  - 2016/12
DA  - 2016/12
TI  - Analysis and Research on Specialty Packaging Design under Central Plain Culture
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 420
EP  - 422
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.98
DO  - 10.2991/icelaic-16.2017.98
ID  - Zhao2016/12
ER  -