Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)

Artistic Imagery of "Form, Spirit and Meaning" in Advertising Design

Authors
Minglei Jiang
Corresponding Author
Minglei Jiang
Available Online December 2016.
DOI
https://doi.org/10.2991/icelaic-16.2017.116How to use a DOI?
Keywords
form; spirit; meaning; artistic imagery; advertising design
Abstract
This article summarizes and sorts out diversified elements of Chinese traditional culture from multiple outstanding Chinese animation works, and following the clue of the practical application of Central Plains traditional cultural elements in animation making, explores the approach of realizing nationalization and localization for the new cultural industry – animation.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Minglei Jiang
PY  - 2016/12
DA  - 2016/12
TI  - Artistic Imagery of "Form, Spirit and Meaning" in Advertising Design
BT  - 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.116
DO  - https://doi.org/10.2991/icelaic-16.2017.116
ID  - Jiang2016/12
ER  -