Chinese TV Advertising Creation in Cross-cultural Communication in the Big Data Era
- Zhuo Jin, Chunggun Jang
- Corresponding Author
- Zhuo Jin
Available Online December 2016.
- https://doi.org/10.2991/icelaic-16.2017.117How to use a DOI?
- the big data era; cross-cultural communication; Chinese TV advertising creation
- With the continuous development of China's economy and technology, the development of the internet industry has made great progress. All people began to come into contact with the network. The development of the internet impacts on various industries, and our living habits and consumption habits are also subject to the impact of the internet. From the beginning of 2015, China ushered in the tide of the internet, which makes each industry active or passive to meet the new changes. Among them television advertising is a very typical example, especially the Chinese creative advertising culture in cross-cultural communication.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhuo Jin AU - Chunggun Jang PY - 2016/12 DA - 2016/12 TI - Chinese TV Advertising Creation in Cross-cultural Communication in the Big Data Era BT - 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/icelaic-16.2017.117 DO - https://doi.org/10.2991/icelaic-16.2017.117 ID - Jin2016/12 ER -