Chinese TV Advertising Creation in Cross-cultural Communication in the Big Data Era

DOI

10.2991/icelaic-16.2017.117How to use a DOI?

Keywords

the big data era; cross-cultural communication; Chinese TV advertising creation

Abstract

With the continuous development of China's economy and technology, the development of the internet industry has made great progress. All people began to come into contact with the network. The development of the internet impacts on various industries, and our living habits and consumption habits are also subject to the impact of the internet. From the beginning of 2015, China ushered in the tide of the internet, which makes each industry active or passive to meet the new changes. Among them television advertising is a very typical example, especially the Chinese creative advertising culture in cross-cultural communication.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhuo Jin
AU  - Chunggun Jang
PY  - 2016/12
DA  - 2016/12
TI  - Chinese TV Advertising Creation in Cross-cultural Communication in the Big Data Era
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 495
EP  - 498
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.117
DO  - 10.2991/icelaic-16.2017.117
ID  - Jin2016/12
ER  -