Discussion on the Translation and Culture of Xi'an Horticultural Exposition Material from the Point of Broadcasting

DOI

10.2991/icelaic-17.2017.168How to use a DOI?

Keywords

implication culture; purpose theory; culture confidence

Abstract

This paper explores that various translating strategies should be chosen flexibly under the guidance of purpose theory from the point of broadcasting and culture confidence. Besides, the effect of the international communication and the translation of Xi'an Horticultural Exposition material can be gained. Thus, the international communication and culture confidence can be achieved successfully.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhengfeng Chen
AU  - Rong Zhao
AU  - Pei Zheng
PY  - 2017/12
DA  - 2017/12
TI  - Discussion on the Translation and Culture of Xi'an Horticultural Exposition Material from the Point of Broadcasting
BT  - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017)
PB  - Atlantis Press
SP  - 727
EP  - 730
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-17.2017.168
DO  - 10.2991/icelaic-17.2017.168
ID  - Chen2017/12
ER  -