Research on the Influence of Perceiving Other Customer Support on Customer Citizenship Behavior

DOI

10.2991/icem-17.2018.154How to use a DOI?

Keywords

Perceiving other customer support; Customer commitment; Customer citizenship behavior

Abstract

Customer citizenship behavior has a very good promotion effect on the enterprise operation. However, the past researches paid little attention to the influence of other customers. From the consumption scenario, the support of other customers will be closer to the actual consumer and increases the validity of the conclusions of the study. This study attempts to use customer commitment as an intermediary variable to explore the impact of perceiving the support of other customers on customer citizenship behavior. Through questionnaire surveys of clothing store customers, it is considered that perceiving other customer support has a significant positive impact on customer citizenship behavior and customer commitment plays an intermediary role.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Zhang
AU  - Hongshen Liu
AU  - Chuang Yang
AU  - Yongping Chen
PY  - 2018/01
DA  - 2018/01
TI  - Research on the Influence of Perceiving Other Customer Support on Customer Citizenship Behavior
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 760
EP  - 765
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.154
DO  - 10.2991/icem-17.2018.154
ID  - Zhang2018/01
ER  -