Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)

Research on the Influence of Perceiving Other Customer Support on Customer Citizenship Behavior

Authors
Hui Zhang, Hongshen Liu, Chuang Yang, Yongping Chen
Corresponding Author
Hui Zhang
Available Online January 2018.
DOI
https://doi.org/10.2991/icem-17.2018.154How to use a DOI?
Keywords
Perceiving other customer support; Customer commitment; Customer citizenship behavior
Abstract
Customer citizenship behavior has a very good promotion effect on the enterprise operation. However, the past researches paid little attention to the influence of other customers. From the consumption scenario, the support of other customers will be closer to the actual consumer and increases the validity of the conclusions of the study. This study attempts to use customer commitment as an intermediary variable to explore the impact of perceiving the support of other customers on customer citizenship behavior. Through questionnaire surveys of clothing store customers, it is considered that perceiving other customer support has a significant positive impact on customer citizenship behavior and customer commitment plays an intermediary role.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-463-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/icem-17.2018.154How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hui Zhang
AU  - Hongshen Liu
AU  - Chuang Yang
AU  - Yongping Chen
PY  - 2018/01
DA  - 2018/01
TI  - Research on the Influence of Perceiving Other Customer Support on Customer Citizenship Behavior
PB  - Atlantis Press
SP  - 760
EP  - 765
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.154
DO  - https://doi.org/10.2991/icem-17.2018.154
ID  - Zhang2018/01
ER  -