Clothing Enterprise Marketing Channel Research Based on the Angle of Internet Marketing

DOI

10.2991/icemaess-15.2016.86How to use a DOI?

Keywords

Clothing enterprises, Internet marketing, Orientation, Visual marketing, Innovative approach

Abstract

In the 21st century, the arrival of information era has completely changed people's life, commercial economy which society relies for survival and development also gradually enter into the network camp, forming the global boundless business operation trend, online shopping has become the first choice for modern society. For example, many clothing brands have established their own virtual stores on internet, and set up the regional or global marketing platform. This article probes into the network marketing model which is most intuitive to stimulate consumer's consumption in current society--innovative concept and characteristic in business operation filed of visual marketing, and analyzes the different innovation model of network visual marketing through the world famous clothing enterprises’ operating example.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Lou
PY  - 2015/12
DA  - 2015/12
TI  - Clothing Enterprise Marketing Channel Research Based on the Angle of Internet Marketing
BT  - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science
PB  - Atlantis Press
SP  - 383
EP  - 387
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-15.2016.86
DO  - 10.2991/icemaess-15.2016.86
ID  - Lou2015/12
ER  -