“O2O+TDT”Model: Design of Integrated Teaching System for Teaching and Practical Training in Market Research Course Based on Informatization
Available Online November 2018.
- https://doi.org/10.2991/icemaess-18.2018.24How to use a DOI?
- Market Research, Teaching and Practice Course system, Informatization, O2O, TDT
- Based on the essence of market research course, information technology is applied to the teaching process to construct an integrated teaching system, namely the"O2O + TDT" model. Case study method is used for the key point analysis of the course system construction. In the selection of cases, theoretical sampling method is adopted and Guangxi University of Finance and Economics, which is known as the school-enterprise alliance was selected as the case analysis object. This research aims to contribute to the reform of market-based teaching and training system.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Qingjiao Chen PY - 2018/11 DA - 2018/11 TI - “O2O+TDT”Model: Design of Integrated Teaching System for Teaching and Practical Training in Market Research Course Based on Informatization BT - Proceedings of the 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018) PB - Atlantis Press SP - 110 EP - 114 SN - 2352-5398 UR - https://doi.org/10.2991/icemaess-18.2018.24 DO - https://doi.org/10.2991/icemaess-18.2018.24 ID - Chen2018/11 ER -