Research on Supply Chain in Marketing Performance Evaluation of Enterprise

DOI

10.2991/icemct-15.2015.22How to use a DOI?

Keywords

Supply chain, Marketing performance,Evaluation system.

Abstract

Marketing is a series of market-related business activities in the business in a changing market environment and it is to adapt, to stimulate and satisfy consumer demand. It is not only important for enterprise business activities, but also the important basic business functions. On the one hand, companies can understand the market through marketing of consumer demand, contact a close relationship with target consumers, businesses and the market and to better meet the market needs of consumers; on the other hand, corporate prove product development through market, expanding demand and increase sales through marketing advertising, marketing and so on, so that improve consumer acceptance of new products, new technologies, and tap the potential demand, expanding the real needs and achieve business targets.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuanhui Huang
PY  - 2015/06
DA  - 2015/06
TI  - Research on Supply Chain in Marketing Performance Evaluation of Enterprise
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 93
EP  - 96
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.22
DO  - 10.2991/icemct-15.2015.22
ID  - Huang2015/06
ER  -