Organic Food purchase motivations, the investigation of the mind-set of an urban Chinese consumer
- https://doi.org/10.2991/icemct-15.2015.25How to use a DOI?
- Organic Food Consumption, Urban Chinese Consumer, Motivation and Purchase Intention.
Organic food industry is starting to develop rapidly in China, mainly in big cities such as Shanghai, Beijing, and Guangzhou(Yin et al., 2010).Current study focuses on Organic food consumers in Shanghai and examines factors that have the most impact on intention for purchasing Organic food. Data was collected in Shanghai city through a distribution of hard copy questionnaires. The factors such as internal benefits of consumption, external benefits of consumption, economic cost and the impact of certification and labelling were rated in terms of importance to the consumer while making a purchase decision to buy Organic food.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ekaterina Anufrieva PY - 2015/06 DA - 2015/06 TI - Organic Food purchase motivations, the investigation of the mind-set of an urban Chinese consumer BT - Proceedings of the 2015 International Conference on Education, Management and Computing Technology PB - Atlantis Press SP - 107 EP - 113 SN - 2352-5398 UR - https://doi.org/10.2991/icemct-15.2015.25 DO - https://doi.org/10.2991/icemct-15.2015.25 ID - Anufrieva2015/06 ER -