Organic Food purchase motivations, the investigation of the mind-set of an urban Chinese consumer

DOI

10.2991/icemct-15.2015.25How to use a DOI?

Keywords

Organic Food Consumption, Urban Chinese Consumer, Motivation and Purchase Intention.

Abstract

Organic food industry is starting to develop rapidly in China, mainly in big cities such as Shanghai, Beijing, and Guangzhou(Yin et al., 2010).Current study focuses on Organic food consumers in Shanghai and examines factors that have the most impact on intention for purchasing Organic food. Data was collected in Shanghai city through a distribution of hard copy questionnaires. The factors such as internal benefits of consumption, external benefits of consumption, economic cost and the impact of certification and labelling were rated in terms of importance to the consumer while making a purchase decision to buy Organic food.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ekaterina Anufrieva
PY  - 2015/06
DA  - 2015/06
TI  - Organic Food purchase motivations, the investigation of the mind-set of an urban Chinese consumer
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 107
EP  - 113
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.25
DO  - 10.2991/icemct-15.2015.25
ID  - Anufrieva2015/06
ER  -