Exploration and Analysis of Practical Teaching Mode of Marketing Major in Higher Vocational Colleges
Available Online June 2015.
- https://doi.org/10.2991/icemct-15.2015.74How to use a DOI?
- Practical teaching, Marketing, Higher vocational colleges
- Marketing major teaching should highlight practicalness to meet demand of human resource market for applied talents. This paper analyzes the problems in practical teaching of marketing major in higher vocational colleges and combines practical conditions of higher vocational colleges to propose countermeasures of practical teaching innovation mode of marketing.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yongli Gou PY - 2015/06 DA - 2015/06 TI - Exploration and Analysis of Practical Teaching Mode of Marketing Major in Higher Vocational Colleges BT - Proceedings of the 2015 International Conference on Education, Management and Computing Technology PB - Atlantis Press SP - 341 EP - 344 SN - 2352-5398 UR - https://doi.org/10.2991/icemct-15.2015.74 DO - https://doi.org/10.2991/icemct-15.2015.74 ID - Gou2015/06 ER -