Proceedings of the 2015 International Conference on Education, Management and Computing Technology

Exploration and Analysis of Practical Teaching Mode of Marketing Major in Higher Vocational Colleges

Authors
Yongli Gou
Corresponding Author
Yongli Gou
Available Online June 2015.
DOI
https://doi.org/10.2991/icemct-15.2015.74How to use a DOI?
Keywords
Practical teaching, Marketing, Higher vocational colleges
Abstract
Marketing major teaching should highlight practicalness to meet demand of human resource market for applied talents. This paper analyzes the problems in practical teaching of marketing major in higher vocational colleges and combines practical conditions of higher vocational colleges to propose countermeasures of practical teaching innovation mode of marketing.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yongli Gou
PY  - 2015/06
DA  - 2015/06
TI  - Exploration and Analysis of Practical Teaching Mode of Marketing Major in Higher Vocational Colleges
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 341
EP  - 344
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.74
DO  - https://doi.org/10.2991/icemct-15.2015.74
ID  - Gou2015/06
ER  -