Proceedings of the 2015 International Conference on Education, Management and Computing Technology

Study on the Effects of Art Style for the Cost Control of Animation Production- Taking the cartoon film production of China pavilion in “2015 Milan Expo” as an example

Authors
Lie Chen
Corresponding Author
Lie Chen
Available Online June 2015.
DOI
https://doi.org/10.2991/icemct-15.2015.124How to use a DOI?
Keywords
Art style, Traditional painting, Animation production, Cost Control, World Expo
Abstract

For the original animation enterprises, the coast control is the difficulty for the development of enterprise. The choice of art style profoundly influences the production costs and market operating strategies for animated films. China’s annual production of animation has now surpassed 260,000 minutes, but the rapid increase in production does not bring prosperity to China’s domestic animation film market. Chinese animation does not like the large anime powers such as America and Japan to form its own unique features, and the market competitiveness of animated art style and animated films with competitive advantages is low. In this paper, taking the cartoon film production of China Pavilion in “2015 Milan Expo” as an Example, through systematic teasing of the art style once appeared in China’s animation and taking the successful use of traditional painting in the animated film production of this World Expo, it explores the positive market competitive advantages of art style in the cost control of animation production, providing a new idea for the development of China’s animation industry.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Education, Management and Computing Technology
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2015
ISBN
978-94-62520-82-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemct-15.2015.124How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lie Chen
PY  - 2015/06
DA  - 2015/06
TI  - Study on the Effects of Art Style for the Cost Control of Animation Production- Taking the cartoon film production of China pavilion in “2015 Milan Expo” as an example
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 584
EP  - 588
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.124
DO  - https://doi.org/10.2991/icemct-15.2015.124
ID  - Chen2015/06
ER  -