Examination of Underlying Factors in Success of TikTok
- 10.2991/aebmr.k.210601.051How to use a DOI?
- TikTok, factors of success, Customer profile, Revenue model, Business canvas
This paper firstly performed a customer profile analysis by introducing seven assumptions related to TikTok customers, through researching, several conclusions can be reached: the majority of users are under 25 years old. TikTok users want an easy access to pass the time, save content and, more importantly, get personalized recommendations from the algorithm. Secondly, the revenue model is explained. Research shows that TikTok makes money in three main ways: advertising (both on the front page and in the feed), event marketing, and livestreaming. Finally, a business model canvas is made based on the utilization, easy to make friends, mass material copyright, technical support, partner market, consumer end and cost and other aspects.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mingyin Yao PY - 2021 DA - 2021/06/02 TI - Examination of Underlying Factors in Success of TikTok BT - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) PB - Atlantis Press SP - 296 EP - 301 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210601.051 DO - 10.2991/aebmr.k.210601.051 ID - Yao2021 ER -