Giorgio Armani Corporate Management Profile Analysis
- 10.2991/aebmr.k.210601.050How to use a DOI?
- Armani, Business Management, Fashion Industry
The pattern of the fashion industry worldwide today is in fact a fashion circle centered on international cities such as Paris, Milan, New York and London, each of which is home to multitudinous famous fashion brands. Even though China, as the world’s largest apparel producer, consumer and exporter, boasts many local brands, it owns very few world-renowned ones. Therefore, this paper takes top name brand Giorgio Armani as the research object and analyze its categories, store layout and merchandise array, brand advertising and sales system operation, job recruitment and training, and brand asset and strategy, so as to provide suggestions for the future development of China’s fashion industry. This paper adopts the field research method to analyze the above aspects of Giorgio Armani by visiting different stores in Shanghai.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Di-Fan Xue PY - 2021 DA - 2021/06/02 TI - Giorgio Armani Corporate Management Profile Analysis BT - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) PB - Atlantis Press SP - 292 EP - 295 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210601.050 DO - 10.2991/aebmr.k.210601.050 ID - Xue2021 ER -