Giorgio Armani Corporate Management Profile Analysis

DOI

10.2991/aebmr.k.210601.050How to use a DOI?

Keywords

Armani, Business Management, Fashion Industry

Abstract

The pattern of the fashion industry worldwide today is in fact a fashion circle centered on international cities such as Paris, Milan, New York and London, each of which is home to multitudinous famous fashion brands. Even though China, as the world’s largest apparel producer, consumer and exporter, boasts many local brands, it owns very few world-renowned ones. Therefore, this paper takes top name brand Giorgio Armani as the research object and analyze its categories, store layout and merchandise array, brand advertising and sales system operation, job recruitment and training, and brand asset and strategy, so as to provide suggestions for the future development of China’s fashion industry. This paper adopts the field research method to analyze the above aspects of Giorgio Armani by visiting different stores in Shanghai.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Di-Fan Xue
PY  - 2021
DA  - 2021/06/02
TI  - Giorgio Armani Corporate Management Profile Analysis
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 292
EP  - 295
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.050
DO  - 10.2991/aebmr.k.210601.050
ID  - Xue2021
ER  -