The Product Quality Improvement to a New Product’s Survey in ABCtronics

DOI

10.2991/aebmr.k.210601.043How to use a DOI?

Keywords

ABCtronics’ sales volume, Customer questionnaire surveys, Robustness test, Multiple linear regression models

Abstract

Customer satisfaction and product quality play important roles in the company’s product sales. Higher product quality and customer confidence promote better corporate governance. ABCtronics has declined in product sales in recent years and received frequent complaints from customers. In order to find out the specific reasons and seek better improvement plans, the company conducted customer questionnaire surveys, collected relevant data, which can conduct robustness test and established multiple linear regression models more reliable to discover relevant factors that affecting customer satisfaction and the company’s product sales. Through the test results, which concluded that both overall market demand (in millions) and price per chip (in $) are negatively correlated with ABCtronics’ sales volume. However, the economic condition shows a positive relationship with it. In conclusion, it is significant to propose relevant strategies and methods for the company to improve product quality and enhance customer loyalty.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaodie Lu
AU  - Xia Liu
PY  - 2021
DA  - 2021/06/02
TI  - The Product Quality Improvement to a New Product’s Survey in ABCtronics
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 252
EP  - 260
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.043
DO  - 10.2991/aebmr.k.210601.043
ID  - Lu2021
ER  -