Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)

Analysis on the Application of Market segmentation

Authors
Jiayu Zhong
Corresponding Author
Jiayu Zhong
Available Online 2 June 2021.
DOI
10.2991/aebmr.k.210601.022How to use a DOI?
Keywords
Market segmentation, K-means, Silhouette score, Elbow method, E-commerce
Abstract

This paper introduces the role and benefits of market segmentation in general, and gives examples to elaborate in depth. It introduces some tools that can be used for segmentation, such as K-means, silhouette score, elbow method, etc. Then, this paper uses data from 300 people about personal consumption habits in E-commerce as an example to classify its clients. Finally, it analyzed a LEGO toy company’s application of segmentation in their company.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
2 June 2021
ISBN
10.2991/aebmr.k.210601.022
ISSN
2352-5428
DOI
10.2991/aebmr.k.210601.022How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jiayu Zhong
PY  - 2021
DA  - 2021/06/02
TI  - Analysis on the Application of Market segmentation
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 125
EP  - 129
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.022
DO  - 10.2991/aebmr.k.210601.022
ID  - Zhong2021
ER  -