Analysis on the Application of Market segmentation
- 10.2991/aebmr.k.210601.022How to use a DOI?
- Market segmentation, K-means, Silhouette score, Elbow method, E-commerce
This paper introduces the role and benefits of market segmentation in general, and gives examples to elaborate in depth. It introduces some tools that can be used for segmentation, such as K-means, silhouette score, elbow method, etc. Then, this paper uses data from 300 people about personal consumption habits in E-commerce as an example to classify its clients. Finally, it analyzed a LEGO toy company’s application of segmentation in their company.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jiayu Zhong PY - 2021 DA - 2021/06/02 TI - Analysis on the Application of Market segmentation BT - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) PB - Atlantis Press SP - 125 EP - 129 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210601.022 DO - 10.2991/aebmr.k.210601.022 ID - Zhong2021 ER -