The Research on Service Innovation of Theme Hotel

DOI

10.2991/aebmr.k.210601.046How to use a DOI?

Keywords

Service Innovation, Service Quality, Customer Satisfaction, E-Sports Hotel

Abstract

The innovation of hotel products is based on the product design and development of customers’ perceived value. In recent years, the e-sports industry has grown rapidly in China. The differentiation and individualization of hotel’s innovative services have been provided enjoy a diverse accommodation experience for hotel customers. This research mainly focuses on “service innovation”, “service quality” and “customer satisfaction” to make in-depth analysis and discussion, and provide a set of innovative standards and customer satisfaction basis for the theme hotel of e-sports services. Using SPSS narrative statistics, factor analysis, reliability and validity analysis, Pearson Product-moment Correlation Analysis, etc. Empirical research results: (1) The closer the “service innovation” is launched, the more it has a positive impact on “customer satisfaction”; (2) the stability and quality of “service quality” has a positive impact on “customer satisfaction”. Moreover, the research makes suggestions for the future development of the e-sports hotel as a reference.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Su-Ming Huang
PY  - 2021
DA  - 2021/06/02
TI  - The Research on Service Innovation of Theme Hotel
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 273
EP  - 277
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.046
DO  - 10.2991/aebmr.k.210601.046
ID  - Huang2021
ER  -