The Research on Service Innovation of Theme Hotel
- 10.2991/aebmr.k.210601.046How to use a DOI?
- Service Innovation, Service Quality, Customer Satisfaction, E-Sports Hotel
The innovation of hotel products is based on the product design and development of customers’ perceived value. In recent years, the e-sports industry has grown rapidly in China. The differentiation and individualization of hotel’s innovative services have been provided enjoy a diverse accommodation experience for hotel customers. This research mainly focuses on “service innovation”, “service quality” and “customer satisfaction” to make in-depth analysis and discussion, and provide a set of innovative standards and customer satisfaction basis for the theme hotel of e-sports services. Using SPSS narrative statistics, factor analysis, reliability and validity analysis, Pearson Product-moment Correlation Analysis, etc. Empirical research results: (1) The closer the “service innovation” is launched, the more it has a positive impact on “customer satisfaction”; (2) the stability and quality of “service quality” has a positive impact on “customer satisfaction”. Moreover, the research makes suggestions for the future development of the e-sports hotel as a reference.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Su-Ming Huang PY - 2021 DA - 2021/06/02 TI - The Research on Service Innovation of Theme Hotel BT - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) PB - Atlantis Press SP - 273 EP - 277 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210601.046 DO - 10.2991/aebmr.k.210601.046 ID - Huang2021 ER -