Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)

Transformational Leadership’s Risks and Shortages When a Company Faces the External Crisis

Case Study Based on the Product Line Stretching of Virgin Australia

Authors
Baichuan Liu
Corresponding Author
Baichuan Liu
Available Online 2 June 2021.
DOI
https://doi.org/10.2991/aebmr.k.210601.058How to use a DOI?
Keywords
Transformational leadership, Virgin Australia, Product line stretching
Abstract

With the development of uncertainty and connection of the world, companies increasingly face challenge and crisis from the external environment, which possibly becomes the catalyzer of the failure. Given that the crisis and challenges are difficult to identify and solve timely, there is one kind of leadership style to help companies effectively react to the external uncertainty and challenges, which is called transformational leadership. However, the implement of transformational leadership failed to help Virgin Australia out but leads to the file of bankruptcy with a mixture of factors. Noticing that the transformational leadership in Virgin Australia promotes the company’s reform in product line stretching but increases the financial burden of the company, we focus on the risks and shortages of transformational leadership like neglect of improvement of risk management and organizational resilience to contribute to making up for gap in research. Finally, we propose some solutions to reduce the risks of transformational leadership and supplement the risk management of the enterprise.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
2 June 2021
ISBN
978-94-6239-387-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210601.058How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Baichuan Liu
PY  - 2021
DA  - 2021/06/02
TI  - Transformational Leadership’s Risks and Shortages When a Company Faces the External Crisis
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 336
EP  - 339
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.058
DO  - https://doi.org/10.2991/aebmr.k.210601.058
ID  - Liu2021
ER  -