Analysis on the Current Situation and Future Development of Short Video Software

Take Douyin as an Example

DOI

10.2991/aebmr.k.210601.041How to use a DOI?

Keywords

Short video software, Douyin, The Marketing Theory of 4Cs, Data

Abstract

In recent years, short video software has exploded, and various short video software such as Douyin has gradually become the most popular entertainment software. This article takes Douyin as an example to analyze the current situation and predict the future development of short video software. The article uses the Marketing Theory of 4Cs to analyze the customer’s position, customer usage costs, platform operating costs, software convenience, and communication of the software. The existing problems of the short video software are found through analysis and some improvement measures are proposed. Finally, this paper collected and analyzed the data in recent years and concludes that the development of short video software will get better and better, and the penetration rate will also be higher and higher.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zihan Su
PY  - 2021
DA  - 2021/06/02
TI  - Analysis on the Current Situation and Future Development of Short Video Software
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 239
EP  - 246
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.041
DO  - 10.2991/aebmr.k.210601.041
ID  - Su2021
ER  -