Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)

New Challenge on Intellectual Property: Smell Trademark

Authors
Shuju FU
Corresponding Author
Shuju FU
Available Online 2 June 2021.
DOI
https://doi.org/10.2991/aebmr.k.210601.083How to use a DOI?
Keywords
Intellectual property, Trademark, Smell trademark, Examination criteria
Abstract

As an important symbol to identify commodities, trademark can distinguish one commodity and service from other commodities and services. Therefore, trademark has been valued by people for its important role since thousands of years ago. With the increase of the vitality of market subjects, trademarks are becoming more and more important intangible assets, and the forms of trademarks are becoming more and more diversified. Traditional trademarks generally refer to tangible trademarks, such as letters, numbers, graphics. But can new type of existence, such as smells, be registered as trademarks? Different countries and regions have different legal provisions and practise, and it is totally different in China, European Union and United States.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
2 June 2021
ISBN
978-94-6239-387-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210601.083How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shuju FU
PY  - 2021
DA  - 2021/06/02
TI  - New Challenge on Intellectual Property: Smell Trademark
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 465
EP  - 468
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.083
DO  - https://doi.org/10.2991/aebmr.k.210601.083
ID  - FU2021
ER  -