Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)

How Digital Firm Go Diversification

Evidence from Xiaomi

Authors
Chenlingwen WEI, Xi CHEN, Yiting WANG
Corresponding Author
Yiting WANG
Available Online 2 June 2021.
DOI
https://doi.org/10.2991/aebmr.k.210601.016How to use a DOI?
Keywords
digital firms, diversification strategy, Xiaomi, BCG matrix
Abstract

A huge boost of digital technology has been witnessed in the modern civilization of human society. Nowadays, digital technology has already iterated to the fifth generation, 5G, and many digital enterprises come into sight and occupy an important position over the world. Moreover, after decades of development, digital enterprises must change their corporation positions to achieve long-term development. One way to achieve this goal is to adopt the strategy of digital diversification. This article focuses on the diversified process of Xiaomi Corporation (hereafter “Xiaomi”), a young and standard Chinese internet and tech enterprise, to analyse how it goes digital diversification successfully. We start the research by presenting the evolution path of Xiaomi and analyze its diversification strategies with the tool of BCG matrix. Suggestions are put forward for the future development of Xiaomi.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
2 June 2021
ISBN
978-94-6239-387-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210601.016How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chenlingwen WEI
AU  - Xi CHEN
AU  - Yiting WANG
PY  - 2021
DA  - 2021/06/02
TI  - How Digital Firm Go Diversification
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 93
EP  - 99
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.016
DO  - https://doi.org/10.2991/aebmr.k.210601.016
ID  - WEI2021
ER  -