Proceedings of the 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016)

Research on the Marketing System of Electric Power Company under the Electric Power System Reform

Authors
Yun-yan Li, Yuan-sheng Huang, Juan Chen
Corresponding Author
Yun-yan Li
Available Online January 2017.
DOI
https://doi.org/10.2991/icemeet-16.2017.13How to use a DOI?
Keywords
Electricity market reform, Sale enterprise, Marketing system
Abstract
Some opinions on further deepening the reform of electric power system,9 text, once again open the national electricity reform curtain, which is the biggest selling electricity market liberalization highlights. Release the sale of electricity, will break the monopoly of the Power Grid Corp purchase and sale of electricity production and the relationship between enterprises and users of long-term isolation of power sale market marketing brings new changes. Based on the analysis of power sale market after the new electricity reform, research on the company's sale of electricity marketing system, based on the analysis of factors of the sales price, service level so, to determine the degree of influence on customer choice, and puts forward some suggestions.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yun-yan Li
AU  - Yuan-sheng Huang
AU  - Juan Chen
PY  - 2017/01
DA  - 2017/01
TI  - Research on the Marketing System of Electric Power Company under the Electric Power System Reform
BT  - 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016)
PB  - Atlantis Press
SP  - 67
EP  - 70
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemeet-16.2017.13
DO  - https://doi.org/10.2991/icemeet-16.2017.13
ID  - Li2017/01
ER  -