The Teaching Reform of Business English Based on Language Economics

DOI

10.2991/icemet-16.2016.8How to use a DOI?

Keywords

Language economics; Business English; teaching reform.

Abstract

In the era of international integration, the trade between the countries is the increasingly close, business English is the important communication tool in foreign-funded enterprises, its importance is more and more obvious, the level of business English skill master directly affects the survival and development of enterprises. But, business English education development is not optimistic in China, the traditional business English teaching mode is increasingly out of touch with the new business environment, it does not meet the needs of present stage economic and social, leading to a shortage of China's business English talents. Therefore, this paper studies business English self value and teaching status quo from the perspective of language economics, to analyze and explicate the our country business English education policies; At the same time, combined with the needs of society and enterprises, this paper puts forward the technical route and measures of the business English teaching reform.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bowang Chen
PY  - 2016/05
DA  - 2016/05
TI  - The Teaching Reform of Business English Based on Language Economics
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 32
EP  - 37
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.8
DO  - 10.2991/icemet-16.2016.8
ID  - Chen2016/05
ER  -