Research on the Development Predicament and Countermeasures of O2O E-commerce Model

DOI

10.2991/icemet-16.2016.303How to use a DOI?

Keywords

O2O model; Characteristics; Predicament; Countermeasures

Abstract

With the advent of the mobile Internet era, the gradual online and offline integration becomes common and O2O model has become a general trend. Based on the author's work and learning experience, this paper analyzes the characteristics of Suning O2O model and then studies the existing problems, such as traffic driving, supply chain, customer relations and consumption experience. Finally this article puts forward corresponding countermeasures.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ye Wu
PY  - 2016/05
DA  - 2016/05
TI  - Research on the Development Predicament and Countermeasures of O2O E-commerce Model
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 1396
EP  - 1400
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.303
DO  - 10.2991/icemet-16.2016.303
ID  - Wu2016/05
ER  -