Study on the Contextual of Advertising Language

DOI

10.2991/icemet-16.2016.343How to use a DOI?

Keywords

Advertising Language; Contextual; Language Function

Abstract

Context Since first proposed in 1923 by the famous anthropologist Malinowski has become a lot of research in the field of a very important and indispensable concept. Context The importance lies in the close relationship between it and the meaning of the works, the expression was to convey the meaning and expression of ideas is a combination of context by those who have completed condition; and ideas and expression meaning the recipient felt by those who are the recipient to accept the certainty created by the context. Therefore, we can say, the significance of communication activities is a contextual meaning, leaving the specific context will not be able to complete an accurate understanding of the meaning of communication. So, what is the context? It constitutes what factors?

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kaiyan Wan
PY  - 2016/05
DA  - 2016/05
TI  - Study on the Contextual of Advertising Language
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.343
DO  - 10.2991/icemet-16.2016.343
ID  - Wan2016/05
ER  -