Customer Service Marketing Management of Power Supply Enterprise in Big Data Context
Lixian Xing, Liying Yang, Xue Zhao
Available Online December 2016.
- https://doi.org/10.2991/icemse-16.2016.39How to use a DOI?
- Electric power enterprise, ISM, Key account management, Marketing strategies
- In the recent reform of electric power enterprises, big consumers' direct power purchase is the main factor in the decline of profits of electric power enterprises. Electric power enterprise needs to make out rational big consumers marketing strategies. The rational strategies could prevent the customer drains and corresponding negative influence to electric power enterprise efficiently. This paper used the ISM method to formula the influencing factors of big consumer management into hierarchical multiple model. To protect electric power enterprises from the profits decrease, it explores the deep factors in key account management and make out targeted marketing strategies.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Lixian Xing AU - Liying Yang AU - Xue Zhao PY - 2016/12 DA - 2016/12 TI - Customer Service Marketing Management of Power Supply Enterprise in Big Data Context BT - 2016 International Conference on Education, Management Science and Economics PB - Atlantis Press SP - 162 EP - 166 SN - 2352-5398 UR - https://doi.org/10.2991/icemse-16.2016.39 DO - https://doi.org/10.2991/icemse-16.2016.39 ID - Xing2016/12 ER -