Customer Service Marketing Management of Power Supply Enterprise in Big Data Context

DOI

10.2991/icemse-16.2016.39How to use a DOI?

Keywords

Electric power enterprise, ISM, Key account management, Marketing strategies

Abstract

In the recent reform of electric power enterprises, big consumers' direct power purchase is the main factor in the decline of profits of electric power enterprises. Electric power enterprise needs to make out rational big consumers marketing strategies. The rational strategies could prevent the customer drains and corresponding negative influence to electric power enterprise efficiently. This paper used the ISM method to formula the influencing factors of big consumer management into hierarchical multiple model. To protect electric power enterprises from the profits decrease, it explores the deep factors in key account management and make out targeted marketing strategies.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lixian Xing
AU  - Liying Yang
AU  - Xue Zhao
PY  - 2016/12
DA  - 2016/12
TI  - Customer Service Marketing Management of Power Supply Enterprise in Big Data Context
BT  - Proceedings of the 2016 International Conference on Education, Management Science and Economics
PB  - Atlantis Press
SP  - 162
EP  - 166
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemse-16.2016.39
DO  - 10.2991/icemse-16.2016.39
ID  - Xing2016/12
ER  -