Proceedings of the 2016 International Conference on Education, Management Science and Economics

Customer Service Marketing Management of Power Supply Enterprise in Big Data Context

Authors
Lixian Xing, Liying Yang, Xue Zhao
Corresponding Author
Lixian Xing
Available Online December 2016.
DOI
https://doi.org/10.2991/icemse-16.2016.39How to use a DOI?
Keywords
Electric power enterprise, ISM, Key account management, Marketing strategies
Abstract
In the recent reform of electric power enterprises, big consumers' direct power purchase is the main factor in the decline of profits of electric power enterprises. Electric power enterprise needs to make out rational big consumers marketing strategies. The rational strategies could prevent the customer drains and corresponding negative influence to electric power enterprise efficiently. This paper used the ISM method to formula the influencing factors of big consumer management into hierarchical multiple model. To protect electric power enterprises from the profits decrease, it explores the deep factors in key account management and make out targeted marketing strategies.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 International Conference on Education, Management Science and Economics
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2016
ISBN
978-94-6252-275-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemse-16.2016.39How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Lixian Xing
AU  - Liying Yang
AU  - Xue Zhao
PY  - 2016/12
DA  - 2016/12
TI  - Customer Service Marketing Management of Power Supply Enterprise in Big Data Context
BT  - 2016 International Conference on Education, Management Science and Economics
PB  - Atlantis Press
SP  - 162
EP  - 166
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemse-16.2016.39
DO  - https://doi.org/10.2991/icemse-16.2016.39
ID  - Xing2016/12
ER  -