Study on the Construction of E-Commerce Brand Integration of Agricultural Products under the Environment of "Internet+"
Xuewei Li, Chunying Cui
Available Online December 2016.
- https://doi.org/10.2991/icemse-16.2016.124How to use a DOI?
- Internet+, E-Commerce of agricultural products, brand of agricultural products, Agricultural modernization
- Agricultural e-commerce has been a short board of the Internet applications, consumers for agricultural products low brand awareness directly affect the brand could bring premium and value, how to scientifically and reasonably upgrade, will be agricultural industry chain each link of enterprise need deep thinking and problems. Through the study of "Internet+ agriculture" the difficulties and challenges, and analyzes the operation difficulties in the actual construction of the e-commerce of agricultural products brand, summed up the countermeasures and suggestions of construction of electronic commerce brand integration of agricultural products, expect to have a positive impact on the development of e-commerce of agricultural products.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xuewei Li AU - Chunying Cui PY - 2016/12 DA - 2016/12 TI - Study on the Construction of E-Commerce Brand Integration of Agricultural Products under the Environment of "Internet+" BT - 2016 International Conference on Education, Management Science and Economics PB - Atlantis Press SP - 492 EP - 495 SN - 2352-5398 UR - https://doi.org/10.2991/icemse-16.2016.124 DO - https://doi.org/10.2991/icemse-16.2016.124 ID - Li2016/12 ER -