Proceedings of the 2016 International Conference on Education, Management Science and Economics

Study on the Construction of E-Commerce Brand Integration of Agricultural Products under the Environment of "Internet+"

Authors
Xuewei Li, Chunying Cui
Corresponding Author
Xuewei Li
Available Online December 2016.
DOI
https://doi.org/10.2991/icemse-16.2016.124How to use a DOI?
Keywords
Internet+, E-Commerce of agricultural products, brand of agricultural products, Agricultural modernization
Abstract
Agricultural e-commerce has been a short board of the Internet applications, consumers for agricultural products low brand awareness directly affect the brand could bring premium and value, how to scientifically and reasonably upgrade, will be agricultural industry chain each link of enterprise need deep thinking and problems. Through the study of "Internet+ agriculture" the difficulties and challenges, and analyzes the operation difficulties in the actual construction of the e-commerce of agricultural products brand, summed up the countermeasures and suggestions of construction of electronic commerce brand integration of agricultural products, expect to have a positive impact on the development of e-commerce of agricultural products.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 International Conference on Education, Management Science and Economics
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2016
ISBN
978-94-6252-275-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemse-16.2016.124How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xuewei Li
AU  - Chunying Cui
PY  - 2016/12
DA  - 2016/12
TI  - Study on the Construction of E-Commerce Brand Integration of Agricultural Products under the Environment of "Internet+"
BT  - 2016 International Conference on Education, Management Science and Economics
PB  - Atlantis Press
SP  - 492
EP  - 495
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemse-16.2016.124
DO  - https://doi.org/10.2991/icemse-16.2016.124
ID  - Li2016/12
ER  -