Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering

Research on Assessing Public Web-chat Accounts based on the Dispersed Gray Model and Comprehensive Evaluation Model

Authors
Yifeng Dou, Wang Zhang, Qin Hu, Hailing Xiong
Corresponding Author
Yifeng Dou
Available Online March 2016.
DOI
10.2991/icesame-16.2016.272How to use a DOI?
Keywords
DGM(2;1); Structure Equation; Comprehensive Evaluation Method; Diffusion Theory of Innovation
Abstract

The mathematical models are built to predict the growth trend of public accounts corresponding to different fields, and to evaluate whether Web-Chat operate their platforms effectively. Four domains of public account information are chose which are representative in public web-chat accounts, these areas are education, government, media and network. Secondly, the number information of those fields are used and handled them. Finally, based on the dispersed gray model as the foundation, that is DGM (2,1). What's more, error rationality C is calculated, that are 0.43, 0.42, 0.53, 0.61 and the error probability P are 0.89, 0.86, 0.75, 0.88 respectively in four different fields. We found that the model DGM(2,1) is better than GM(1,1) in forecasting rising trend of Web-Chat in different fields. In order to evaluate whether Web-Chat users operate their platforms effectively, the model is set up which combines the structure equation with comprehensive evaluation method to solve the problem. To test the model, five different fields are pick up, namely, government, education, media, website and celebrity. The result of the model shows that users in the fields of education and celebrity run their public web-chat accounts exceedingly effectively and the public accounts don't work well in other three fields.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2016
ISBN
10.2991/icesame-16.2016.272
ISSN
2352-5398
DOI
10.2991/icesame-16.2016.272How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yifeng Dou
AU  - Wang Zhang
AU  - Qin Hu
AU  - Hailing Xiong
PY  - 2016/03
DA  - 2016/03
TI  - Research on Assessing Public Web-chat Accounts based on the Dispersed Gray Model and Comprehensive Evaluation Model
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 1284
EP  - 1291
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.272
DO  - 10.2991/icesame-16.2016.272
ID  - Dou2016/03
ER  -