On How Social Networking Sites Affect Online Consumer Purchase Intention

DOI

10.2991/icesame-16.2016.274How to use a DOI?

Keywords

Social Networking Sites; SNS; Purchase Intention; Technology Acceptance Model; Peer Influence; Electronic Word-of-Mouth; eWOM; Attitude

Abstract

In view of the prevalence of social networking sites (SNSs) among Internet users and such sites' use in commercial marketing and sales, there has been growing interest in both academia and industry in the study on the effects of SNSs and its various aspects on consumer behavior, inclusive of online consumer purchase intention. In this paper, the effects of the Technology Acceptance Model's constructs, peer influence, and electronic Word-of-Mouth in the context of SNS on online consumer purchase intention are proposed and subsequently tested statistically.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Victor K. Y. Chan
AU  - Carolina Lei
AU  - Sabrina U. I. Leong
AU  - Sam K. C. Ng
AU  - Ken U. K. Wong
PY  - 2016/03
DA  - 2016/03
TI  - On How Social Networking Sites Affect Online Consumer Purchase Intention
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 1297
EP  - 1300
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.274
DO  - 10.2991/icesame-16.2016.274
ID  - Chan2016/03
ER  -