The Innovation Trend Research of Retail Business Model in The Internet+ Age

DOI

10.2991/icesame-16.2016.286How to use a DOI?

Keywords

Internet +; retail business; business model innovation

Abstract

Facing the great impact brought about by network retail and also the increasing operation cost, traditional retail business model meets with unprecedented challenge. In the Internet+ age, big data not only brings choice convenience to consumers but also produces huge impact on traditional consumer behavior, which makes the traditional retail business face the challenge of informationizaion, rapid response to customers' demand, the profitability model, operation cost, and entry and exhibit barrier. Thus, the development trend of retail business model in the Internet+ age will mainly innovate in retail operation concept, customer value proposition, critical business process, omni-channel marketing way, retail business subdivision and fusion and so on.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jincheng Gao
PY  - 2016/03
DA  - 2016/03
TI  - The Innovation Trend Research of Retail Business Model in The Internet+ Age
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 1356
EP  - 1360
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.286
DO  - 10.2991/icesame-16.2016.286
ID  - Gao2016/03
ER  -