The Way of Visual Persuasion In Chinese Propaganda Poster

DOI

10.2991/icesame-17.2017.70How to use a DOI?

Keywords

Public Art, Propaganda Posters, Farmers' Image, Visual Persuasion.

Abstract

As a form of public art, propaganda posters played a very important role in the field of public space in passing culture idea, guiding the social value and cultivating people aesthetic temperament and interests. Since The People's Republic of China was founded, a series of the typical theme and image had been created which played a positive role in society in order to unite the people, encourage the production. Based on farmers' image as the research object, this article aim to analysis how the propaganda posters as a public art achieve the purpose of the visual persuasion by shaping typical character image, sublimating daily life and highlighting ritualized perspective in the new period.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuzhu Fu
AU  - Cheng Yan
PY  - 2017/06
DA  - 2017/06
TI  - The Way of Visual Persuasion In Chinese Propaganda Poster
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 312
EP  - 315
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.70
DO  - 10.2991/icesame-17.2017.70
ID  - Fu2017/06
ER  -