A SWOT Analysis of Tomb IP Movies Under the Background of Internet Plus

DOI

10.2991/icesame-17.2017.74How to use a DOI?

Keywords

Tomb Movies; IP; Internet Plus; Analytic method of SWOT

Abstract

In the "Internet plus" era, films that adapted from Intellectual Property (hereinafter referred to as IP) have swept the market. As a new force, such adaptations of tomb theme novels suddenly rise, gaining a foothold in the box-office market rapidly. By dissecting the strengths, weaknesses,opportunities and threats of these tomb IP movies according to analytic method of SWOT, this essay puts forward SO, WO, ST and WT four development strategies. And by comparing the strategies combo, the paper explores an effective way for tomb IP movies to survive, which also give a thought-provoking guide to domestic films.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Gong
AU  - Yongjun Huang
PY  - 2017/06
DA  - 2017/06
TI  - A SWOT Analysis of Tomb IP Movies Under the Background of Internet Plus
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 330
EP  - 336
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.74
DO  - 10.2991/icesame-17.2017.74
ID  - Gong2017/06
ER  -