On Strategies for Enterprises to Cope With Changes of Marketing Environment

DOI

10.2991/icesame-17.2017.138How to use a DOI?

Keywords

Coping strategy; Marketing environment; Strategies for enterprises to cope with changes of marketing environment

Abstract

Ever since the reform and opening-up policy, Chinese economy has been developing rapidly and it has become a global economic power. However, on the road of economic development, though the general direction is right, a nation's economy is faced with numerous difficulties. The development situations we are familiar with are changeable, and the changes almost progress with each passing day. No matter it is new enterprise or successful enterprise, if they want to survive in the marketing environment, they need to make corresponding countermeasures and change with changes of the society and marketing environment. Besides this, enterprises also need to cope with competitions among enterprises. The key to the survival of enterprises is to adapt to marketing environment and comprehend the way of survival in marketing environment. How to comprehend and take advantage of marketing rapidly and bring key development trend for enterprises and what rules should be implemented to make sure enterprises develop stably and everlastingly. This paper will analyze and explain strategies for enterprises to cope with changes of marketing environment to take the most correct measures and help enterprises to develop healthily and stably in the marketing environment with constantly changing conditions.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chengxin Wang
PY  - 2017/06
DA  - 2017/06
TI  - On Strategies for Enterprises to Cope With Changes of Marketing Environment
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 639
EP  - 642
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.138
DO  - 10.2991/icesame-17.2017.138
ID  - Wang2017/06
ER  -